 Dana
Persia is the owner of DP ImageConsulting, a company
specializing in individual and group image consulting.
Her expertise includes makeup and grooming, etiquette
and interpersonal communications, wardrobe analysis
and personal shopping. Dana has conducted workshops
for Penn State University, Interim House, the Philadelphia
Prison System, Professional Women's Roundtable and
Deloitte Tax LLP. Her work with individual clients
ranges from corporate professionals to autistic teens.
Dana graduated cum laude from Rutgers
University with a B.A. in English. During a career
that spans over 20 years, Dana held various positions
in the corporate arena. She was an Account Executive
for the Economist magazine in New York, Marketing
and Communications Manager for Sunoco, Inc., Sr. PR
Account Executive for Al Paul Lefton Company, and
most recently, Director of New Business for BOYDS
Clothiers. In 1998, Dana decided to take a hiatus
from the corporate world and pursue her interest in
the cosmetics industry, attending the Jean Madeline
Aveda Institute in Philadelphia where she became licensed
in esthetics.
 For
several years, Dana worked in some of the finest spas
and salons in Philadelphia including Terme Di Aroma
where she was spa manager. As part of her passion
for helping others and individuals reach their full
potential, Dana launched her company in 2006. She
is a seasoned writer with articles and interviews
featured on Career Builder, LovetoKnow.com, The Street.com,
CareFair.com, CNN.com, WebMD.com, WHYY (NPR), and
in The Press of Atlantic City and the South
Philly Review.
 On
a regular basis, Dana volunteers with several non-profit
organizations and has held board positions with The
Career Wardrobe and Women Against Abuse. She has also
held committee and leadership positions with Women’s
Way, Philadelphia Cares and Project Home. In March
2006, she visited the Gulf Coast to work at a Katrina
aid camp rebuilding homes in Mississippi. Most recently,
Dana created The Women's Image Project: Building
Self Esteem from the Outside, In, a workshop
series on image, grooming, interpersonal  communications,
and other life skills necessary for incarcerated women
who face the challenges of re-entering society. In
May 2008, Dana received the Volunteer of the Year
Award from the Philadelphia Prison System.
Dana is a member of
the Association of Image Consultants International
(AICI), the highly respected and internationally recognized
organization for image consultants around the world.
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