Dana Persia is the owner of DP ImageConsulting, a company specializing in individual and group image consulting. Her expertise includes makeup and grooming, etiquette and interpersonal communications, wardrobe analysis and personal shopping, as well as on-cameria media training. Dana has conducted workshops for Penn State University, Interim House, the Philadelphia Prison System, Professional Women's Roundtable, Delta Phi Epsilon Sorority, and Deloitte Tax LLP. Her work with individual clients ranges from corporate professionals to previously incarcerated women returning to society. Dana also owns Beautiful Brides Philly, an on-site hair and makeup company that specializes in traditional and airbrush makeup, bridal hair styling and tattoo and scar camouflage.
Dana graduated cum laude from Rutgers University with a B.A. in English. During a career that spans over 20 years, Dana held various positions in the corporate arena. She was an Account Executive for the Economist magazine in New York, Marketing and Communications Manager for Sunoco, Inc., Sr. PR Account Executive for Al Paul Lefton Company, and most recently, Director of New Business for BOYDS Clothiers. In 1998, Dana decided to take a hiatus from the corporate world and pursue her interest in the cosmetics industry, attending the Jean Madeline Aveda Institute in Philadelphia where she became licensed in esthetics.
For several years, Dana worked in some of the finest spas and salons in Philadelphia including Terme Di Aroma where she was spa manager. As part of her passion for helping others and individuals reach their full potential, Dana launched her company in 2006. She is a seasoned writer with articles and interviews featured on Career Builder, LovetoKnow.com, The Street.com, CareFair.com, CNN.com, WebMD.com, WHYY (NPR), and in The Press of Atlantic City and the South Philly Review.
On a regular basis, Dana volunteers with several non-profit organizations and has held board positions with The Career Wardrobe and Women Against Abuse. She has also held committee and leadership positions with Womens Way and Project Home. In March 2006, she visited the Gulf Coast to work at a Katrina aid camp rebuilding homes in Mississippi.
Most recently, Dana created The Women's Image Project: Building Self Esteem from the Outside, In, a workshop series on image, grooming, interpersonal communications, and other life skills necessary for incarcerated and formerly incarcerated women who face the challenges of re-entering society. In May 2008, Dana received the Volunteer of the Year Award from the Philadelphia Prison System.